The New American Home is a tour de force during the International Builders' Show and it’s a project that Emtek has been proud to be featured in many times over the last 11 years. Not only does it give us an opportunity to showcase our products in their real, residential application, but it also allows us to get in front of many of the builder and contractor attendees who might not spend as much of their time on the show floor. The homes always feature some of the latest and greatest technologies, so it’s great company to be in and there is always a wow-factor.
Since 2008, MAC Roofing Services has participated on 6 TNAH projects with multiple builders and it has been a game changer. Our dollar for dollar investment has proven without question to be the best marketing campaign during our 27 years of business and has helped shift the residential roofing market in Las Vegas to Spray Foam roofing with an increase of over 350% market share versus conventional roofing. With over 1,600 MAC Roofing Services projects a direct result of our TNAH participation, the TNAH has been not only a game changer for us, but a game changer for our entire Industry.
What a great experience working with the NAHB, the Builders and Energy Consultants over the years! We're proud to have had the opportunity to contribute time and material to these projects showcasing some of the most energy efficient means and methods for wall and ceiling systems. Sponsoring the NAHB New American Homes has been an excellent way to build awareness of our brand and products, while helping builders achieve HERS goals and inspire the industry with their notable, resilient homes. Our team is certainly grateful for all the talented professionals we've met and friendships made along the way.